But for those fans who might be looking for a somewhat more grown-up version of the Cruella de Vil origin story than a PG rating would provide, this rating is probably good news. It’s still technically available for wide audiences, nobody is restricted from seeing Cruella based on age. The PG-13 rating will allow the production to push things a little harder than they otherwise would. I wouldn’t expect all future animated adaptations to be PG-13 movies. There’s no real reason that The Little Mermaid or Pinocchio need to be more mature, but it seems that in the cases where that can help, like Mulan or Cruella, Disney is willing to take that extra step.